Project description
I initiated a relationship with Tastemade Live producers to brainstorm a new concept. The purpose was to highlighte Kriser’s natural dog food, provide nutritional tips and promote a local rescue group.
I brought together key players, wrote the script, and promoted the event across all Kriser’s Facebook pages and to our internal teams.
About:
- Our founder was “chef” and made a 3-course meal using all-natural dog food that the store sells.
- The meal was shared with 3 adoptable pets, and the event was broadcast via Tastemade’s Facebook page (18M followers).
- The animals got air-time, our educational message about natural products was shared with a completely new audience near and far.
- The event was negotiated as a free promotional piece, so it was a clear success!
Final Stats:
- 370,000 people tuned in
- 8,200 likes
- 630 shares
- 1,300 comments
- One pet was adopted following the show
Scroll above to see a few screenshots of the event and if you like, watch it on Facebook here.
Project details
- Partnership Building
- Marketing Strategy
- Digital Strategy
